Here’s why you should have your own NDA

As a case study writer who serves B2B companies in industries such as data, tech, AI, and software, I'm often asked to sign an NDA. By signing an NDA, you agree that you won't take your client's ideas and use [...]

Here’s why you should have your own NDA2019-08-05T15:47:12+00:00

What do typos and grammos say about your personality?

According to a study about the connection between personality and typos, "people who constantly get bothered by grammatical errors online have 'less agreeable' personalities than those who just let them slide." Regardless of your personality type, if your readers notice [...]

What do typos and grammos say about your personality?2019-07-29T11:34:03+00:00

The hero’s journey

Joseph Campbell was a noted author, scholar, and mythologist. He taught comparative mythology and religion at Sarah Lawrence College in NY. What made Joseph unique was his ability to identify patterns and connections. And unlike most mythologists, he was more [...]

The hero’s journey2019-07-29T11:34:41+00:00

How to strengthen the bond with your top customers (through case studies)

Case studies can go far beyond sales and marketing. If used rightly, they can be an opportunity to strengthen 💪 bonds with your top customers. What can you do for your customers after a case study is produced (besides putting [...]

How to strengthen the bond with your top customers (through case studies)2019-07-21T01:47:03+00:00

What if your client says no to being featured in a case study?

Your relationship was solid, you delivered on all of your promises, they are thrilled with the work, and, they are experiencing results. You ask, thinking they will surely want to, but instead, they decline. What should you do? Politely dig [...]

What if your client says no to being featured in a case study?2019-07-16T01:55:07+00:00

Cater to your buyer’s reading style—skimmers, scanners, and in-depth

Case studies should cater to your buyer's reading preference. For example, here are 3 common reading styles: Skimmers read headings, sub-heads, bold text, side bar summaries, and first sentences to find what they need. Skimmers typically skip the details and [...]

Cater to your buyer’s reading style—skimmers, scanners, and in-depth2019-07-12T02:10:29+00:00

A Meaningful Life or the Pursuit of Happiness?

“Everything can be taken from a man but one thing: the last of the human freedoms – to choose one’s attitude in any given set of circumstances”. — Victor Frankl The above quote was written by a prominent psychiatrist and [...]

A Meaningful Life or the Pursuit of Happiness?2019-07-11T03:05:09+00:00

The backbone of case studies are the stories they tell

A good story is visceral. It speaks to you, the reader, as if it intimately understands who you are and what you need most. It connects. There are many incredible stories, whether within your circle of friends and family, or [...]

The backbone of case studies are the stories they tell2019-07-11T03:07:39+00:00

Who is your prospective buyer?

Case studies are not a one-size-fits-all solution. They are a tool designed to attract a specific prospective buyer. If you're aiming for a buyer that is vaguely defined, it's like target shooting underwater. You're never going to hit your mark. [...]

Who is your prospective buyer?2019-07-08T01:58:20+00:00

20 case study mistakes to avoid

Today's buyers are more wary than ever. Bombarded daily with marketing campaigns and sales pitches, it's challenging to separate the gold from the dross. That's why social proof is one of the most powerful methods of validating your products and [...]

20 case study mistakes to avoid2019-07-03T03:22:26+00:00

Two case study writers dropping some knowledge

What's better than one case study writer waxing great? That's right... ...Two case study writers teaming up to drop some knowledge. And that's just what we (that would be me and fellow case study writer Mike Russell) did on Liston [...]

Two case study writers dropping some knowledge2019-07-03T03:22:34+00:00

I, I, I? Ay-ay-ay!

Take a close look at the last piece of content you wrote (or had written for you). How many "I's" does it contain? Go ahead, count them... I'll wait. No seriously, look at your LinkedIn profile, your website, or the [...]

I, I, I? Ay-ay-ay!2019-06-24T13:36:33+00:00

Truth Bomb: Third party praise is where it’s at

Truth bomb:💣 People want other people (not you) to tell them where they should spend their hard earned dolla bills. Sadly, it’s not enough to have the best product or service... buyers want to see how your solution worked for [...]

Truth Bomb: Third party praise is where it’s at2019-06-20T18:48:59+00:00

A few cool tools I started using this year…

Notion.so — One of the best typing experiences I've had. The interface is clean, minimal, and smooth. It offers structure and flexibility. Great for solo or team work (has documents, spreadsheets, databases, to-dos, Kanban, calendars, lists, and more). Grammarly— Checks [...]

A few cool tools I started using this year…2019-06-18T06:28:42+00:00

Trust is something that can be earned before or after the sale

It's definitely more difficult to earn trust BEFORE a sale. When someone doesn't know you, it can be challenging to convince them to give you a chance. That's where case studies come in. Case studies help build credibility, establish trust, [...]

Trust is something that can be earned before or after the sale2019-06-21T11:52:13+00:00

5 ways customers can benefit by being featured in your case study

Have you ever struggled to get success stories from your customers? Does asking for testimonials, references, or case studies feel like pulling teeth? There can be a variety of reasons for this, such as: It felt awkward—it can be difficult [...]

5 ways customers can benefit by being featured in your case study2019-06-16T04:41:36+00:00

What makes writing great?

It’s not WHAT you say, but HOW you say it. It’s all in the delivery. It’s how you sweet-talk your message onto the page. There are a multitude of ways to tell your story. Do you start at the beginning, [...]

What makes writing great?2019-07-03T03:25:17+00:00

Don’t Be Discourage

🎺 Jazz musician, Wynton Marsalis, had a great uncle who cut stone for a New Orleans cemetery. On a small stone, he engraved the words, “Don’t Be Discourage.” He ran out of room for the last “D”. Marsalis, who still [...]

Don’t Be Discourage2019-06-13T12:58:58+00:00

Treat everyone like they’re your best customer

I’m sure everyone treats their paying customers and potential buyers with respect, but what about everyone else? I’m relatively new to engaging on LinkedIn and am in sponge mode: learning and observing. The posts I enjoy most are those where [...]

Treat everyone like they’re your best customer2019-06-13T12:42:48+00:00

Facts tell, but stories sell and there’s a reason for that

When someone presents facts within a story format, something happens to our brains 🧠. The language processing areas are activated The sensory cortex is set in motion The rational and emotional regions are affected Neurotransmitters that affect both hemispheres of [...]

Facts tell, but stories sell and there’s a reason for that2019-06-13T12:59:09+00:00

Have you ever struggled to get customer success stories?

Asking customers to be featured in a case study utilizes their valuable time and resources. But, it can also be a great win for them. Here are five ways to get customers excited about participating: Offer increased access and deeper [...]

Have you ever struggled to get customer success stories?2019-06-13T12:59:15+00:00