Well-written case studies are one of the most effective sales and marketing tools. Listed as the one of the top five content types to move IT purchasers through the purchasing cycle, B2B case studies guide buyers through three general stages [...]
As a case study writer who serves B2B companies in industries such as data, tech, AI, and software, I'm often asked to sign an NDA. By signing an NDA, you agree that you won't take your client's ideas and use [...]
According to a study about the connection between personality and typos, "people who constantly get bothered by grammatical errors online have 'less agreeable' personalities than those who just let them slide." Regardless of your personality type, if your readers notice [...]
Joseph Campbell was a noted author, scholar, and mythologist. He taught comparative mythology and religion at Sarah Lawrence College in NY. What made Joseph unique was his ability to identify patterns and connections. And unlike most mythologists, he was more [...]
Case studies can go far beyond sales and marketing. If used rightly, they can be an opportunity to strengthen 💪 bonds with your top customers. What can you do for your customers after a case study is produced (besides putting [...]
Your relationship was solid, you delivered on all of your promises, they are thrilled with the work, and, they are experiencing results. You ask, thinking they will surely want to, but instead, they decline. What should you do? Politely dig [...]
Those hands didn’t belong to the editor. They belonged to the editor’s eight-year-old daughter Alice, who fell in love with Rowling’s tale and demanded to read more. She read one chapter and said, "Dad, this is so much better than [...]
Case studies should cater to your buyer's reading preference. For example, here are 3 common reading styles: Skimmers read headings, sub-heads, bold text, side bar summaries, and first sentences to find what they need. Skimmers typically skip the details and [...]
“Everything can be taken from a man but one thing: the last of the human freedoms – to choose one’s attitude in any given set of circumstances”. — Victor Frankl The above quote was written by a prominent psychiatrist and [...]
A good story is visceral. It speaks to you, the reader, as if it intimately understands who you are and what you need most. It connects. There are many incredible stories, whether within your circle of friends and family, or [...]
Case studies are not a one-size-fits-all solution. They are a tool designed to attract a specific prospective buyer. If you're aiming for a buyer that is vaguely defined, it's like target shooting underwater. You're never going to hit your mark. [...]
Today's buyers are more wary than ever. Bombarded daily with marketing campaigns and sales pitches, it's challenging to separate the gold from the dross. That's why social proof is one of the most powerful methods of validating your products and [...]
What's better than one case study writer waxing great? That's right... ...Two case study writers teaming up to drop some knowledge. And that's just what we (that would be me and fellow case study writer Mike Russell) did on Liston [...]
Take a close look at the last piece of content you wrote (or had written for you). How many "I's" does it contain? Go ahead, count them... I'll wait. No seriously, look at your LinkedIn profile, your website, or the [...]
Truth bomb:💣 People want other people (not you) to tell them where they should spend their hard earned dolla bills. Sadly, it’s not enough to have the best product or service... buyers want to see how your solution worked for [...]
Notion.so — One of the best typing experiences I've had. The interface is clean, minimal, and smooth. It offers structure and flexibility. Great for solo or team work (has documents, spreadsheets, databases, to-dos, Kanban, calendars, lists, and more). Grammarly— Checks [...]
It's definitely more difficult to earn trust BEFORE a sale. When someone doesn't know you, it can be challenging to convince them to give you a chance. That's where case studies come in. Case studies help build credibility, establish trust, [...]
Have you ever struggled to get success stories from your customers? Does asking for testimonials, references, or case studies feel like pulling teeth? There can be a variety of reasons for this, such as: It felt awkward—it can be difficult [...]
It’s not WHAT you say, but HOW you say it. It’s all in the delivery. It’s how you sweet-talk your message onto the page. There are a multitude of ways to tell your story. Do you start at the beginning, [...]
🎺 Jazz musician, Wynton Marsalis, had a great uncle who cut stone for a New Orleans cemetery. On a small stone, he engraved the words, “Don’t Be Discourage.” He ran out of room for the last “D”. Marsalis, who still [...]
I’m sure everyone treats their paying customers and potential buyers with respect, but what about everyone else? I’m relatively new to engaging on LinkedIn and am in sponge mode: learning and observing. The posts I enjoy most are those where [...]
When someone presents facts within a story format, something happens to our brains 🧠. The language processing areas are activated The sensory cortex is set in motion The rational and emotional regions are affected Neurotransmitters that affect both hemispheres of [...]
Asking customers to be featured in a case study utilizes their valuable time and resources. But, it can also be a great win for them. Here are five ways to get customers excited about participating: Offer increased access and deeper [...]
