It’s not WHAT you say, but HOW you say it.

It’s all in the delivery. It’s how you sweet-talk your message onto the page.

There are a multitude of ways to tell your story.

Do you start at the beginning, middle, or end?

Do you say it with a whisper or shout? With haste or deliberation?

Whose viewpoint do you speak from—yours, theirs, or a third-party?

Is it earthy, human, and real? Or does it sound like an institution wrote it?

In a world where everybody’s yelling “Hail to the Content King,” 🤴 there’s one thing we can’t forget.

It’s not all about quantity. It’s the ability to shape your content into something meaningful that matters.

Your story is a product. How it’s packaged is important. 🎁

Meaning is the One True King (sorry Jon Snow).