Storytelling

The hero’s journey

Joseph Campbell was a noted author, scholar, and mythologist. He taught comparative mythology and religion at Sarah Lawrence College in NY. What made Joseph unique was his ability to identify patterns and connections. And unlike most mythologists, he was more [...]

The hero’s journey2019-07-29T11:34:41+00:00

Don’t Be Discourage

🎺 Jazz musician, Wynton Marsalis, had a great uncle who cut stone for a New Orleans cemetery. On a small stone, he engraved the words, “Don’t Be Discourage.” He ran out of room for the last “D”. Marsalis, who still [...]

Don’t Be Discourage2019-06-13T12:58:58+00:00

Facts tell, but stories sell and there’s a reason for that

When someone presents facts within a story format, something happens to our brains 🧠. The language processing areas are activated The sensory cortex is set in motion The rational and emotional regions are affected Neurotransmitters that affect both hemispheres of [...]

Facts tell, but stories sell and there’s a reason for that2019-06-13T12:59:09+00:00