CASE STUDY WRITING SERVICES
Case studies are one of the most effective B2B marketing tools available (more than blogging, social media, testimonials, and in-person events).
Each case study is designed to provide incredible value. Conducting your own customer interviews can often feel awkward or come across as, “Can you tell me how great we are?” Using a third party brings essential objectivity to the interviewing process, not to mention a deep specialist and project manager that handles the entire process from start to finish.
Imagine having content that buyers actually crave
Imagine this—imagine having the right story at the right time in your sales and marketing funnel. Imagine having stories so compelling, your prospects will feel like you’re doing them a favor by working with them. Imagine landing more clients and closing more deals in less time.
Work with a subject matter expert
It’s very common to make assumptions about what your audience knows. Often all it takes to re-calibrate your approach is to have a fresh, new perspective on your products and services. Here’s what to do next. Book a call with me. Why?
- I write case studies for a living (every day)
- I have the expertise and know-how
- I can be be trusted to deliver results by the time they’re needed
- You’ll benefit first-hand from my time-proven Case Study Method
Are you ready?
Are you ready to:
- Gain a serious edge by showing the outcomes you’ve had for clients?
- Show prospective buyers how you helped a business (like theirs) achieve measurable results?
- Land and close more deals by turning customer successes into your powerful sales and marketing tool?
- Have content that can be used in dozens of ways to grow your business (and it never stops working)?
- Build real-world credibility with your audience?
- Differentiate yourself from your competitors?
- Educate customers and increase conversions?
Price: Case studies start at $2000*
This one-time required fee ($295) covers in-depth research into the offering that will be featured in the case study. You only pay this once per product or service, no matter how many case studies it appears in.
Need help getting client buy-in to participate in a case study? No worries! All case studies come with a pitch packet to get client buy-in (customizable email templates and release form)
Here’s what’s included…
- 1 Expertly Written Case Study
- 1,200 word max (1-2 pp)
- Background research
- Project management from start to finish
- One 60-minute strategy call with you and your team
- One 60-minute interview with your client contact
- Final proofreading
- Recording of client interview (upon request)
- Client approvals
- Final, approved Word doc
Every business is unique. If you need something different, tap me on the shoulder and we’ll talk about a solution that fits your needs. Get in touch with me here.
If you’d like to read my success story samples, please reach to me here.
Still have questions?
What happens after I pay?
Once you submit your payment, you’ll receive a link to schedule an appointment on my calendar to book our 60-minute background call.
What are your payment terms?
In order to reserve space on my calendar for your project, payment is due 100% up front.
When can I book you?
My calendar tends to fill up in advance. Please know that I cannot guarantee a specific date for your project without upfront payment AND a completed agreement.
Do you offer bulk discounts?
If you’re planning on publishing 10+ case studies in a year, I’m open to discussing a “loyalty” rate.
How many revisions are included?
Unlike most copywriters, I don’t put a limit on how many revisions I’ll make as I feel that this approach is not in your best interest. I want my clients to be completely satisfied. If I’ve done a good job understanding your needs, I usually come close on the first draft. Most clients only require minor revisions (2-4). That being said, revisions are different than rewrites which require a separate quote.
What if I need multiple interviews for one case study?
The first 60-minute interview with your client is included. Additional interviews are $150 each.
How do I know if I really need case studies?
Case studies are one of the most effective B2B marketing tools available (more than blogging, social media, testimonials, and in-person events). However, not everyone’s a good candidate for case studies. If you’re a successful B2B company with a strong focus on sales and marketing, and have happy customers, then we are probably a good fit. We’ll determine that in our first call.
What’s the advantage of hiring a case study writer vs. doing this in-house?
Here are just a few reasons:
- You have other things on your plate—free up your time by taking case study writing off of your to-do list
- You’re short of time and have looming deadlines
- Case studies will be completed quickly and efficiently
- Having your case study written by pro that knows exactly what they’re doing will ensure success.
- My interviewing skills and customized questions for your clients will yield the highest quality results.
My products/services are complex, technical, or specialized—how do I know you’ll be able to grasp them quickly?
I’ve been a B2B marketer for 17+ years and have worked with a variety of companies, from start-ups to enterprise level. I know how to ask the right questions and can get up-to-speed quickly. In fact, that’s why I have a one-time product research fee ($295) for each solution I write about. This allows me to conduct in-depth research into the product or offering that will be featured in the case study. You pay this once per product or service, regardless of how many case studies it appears in.
Are you an expert in “XYZ” industry?
One of the advantages of a professional case study writer is their journalistic ability to quickly research and understand your products and services, create top-notch interview questions and summarize their findings in a professional case study format. The result is a powerful story that moves prospective buyers through the sales process. I’m an expert at what I do, which is writing about what you do.
What if I’m nervous about sharing access to my clients?
Don’t be. I keep all information you share with me in the strictest confidence. I’ve been consulting with companies for almost two decades. If I had loose lips, I’d have gone out of business years ago.
How much of my time does this require?
My job is to take work off of your plate, not add to it. When you work with me, I manage the entire project from start to finish—that means you don’t have to spend your time conducting interviews, writing, editing, or managing revisions. Plus, as an objective third-party, there’s no agendas or politics involved. Once we’re all set on strategy, all I need is an introduction to your client. It’s super simple.
How do I know if my business is a good fit with The Case Study Copywriter?In our first call together, I’ll ask you a bunch of questions to find out if or how I can help you. If I feel like I can’t help you, I’ll let you know politely, and do my best to point you in the right direction. If I feel like I can help you, I’ll let you know that, too… sound fair?
Why do you specialize in case studies?
After helping hundreds of companies with their content marketing, I realized that they all face a similar problem—they aren’t taking advantage of their most powerful asset—their satisfied customers. I believe that deep specialization (vs. being a generalist) brings the most value to my clients. I have an innate ability to connect with people by asking questions and “finding the gold” to create the perfect customer success story.
Can you help with other types of writing projects?
Yes. If you’d like to schedule a time to talk about your project, contact me here.
Can you help me with the design?
As an experienced graphic designer, I can design a magazine quality case study that you can put into use immediately.
But don’t take my word for it…