TESTIMONIAL WRITING SERVICES
Leverage the authentic voice of your customers with testimonials.
Testimonials inspire trust and confidence. They help overcome objections in the buying process by illustrating the success of your products and services.
In fact, the numbers speak for themselves, with 72% of consumers saying that positive testimonials increase their trust in a business (Big Commerce).
Prospective customers rely on testimonials to make buying decisions, which is why they should be a integral part of your marketing and content strategy.
Here's how I can help
- I write testimonials and case studies for a living (every day)
- I have the interviewing know-how and writing expertise
- I can be be trusted to deliver results by the time they’re needed
- You'll benefit first-hand from my time-proven Testimonial Method
Each testimonial is designed to provide incredible value.
Conducting your own customer interviews can often feel awkward or come across as, "Can you tell me how great we are?" Using a third party brings essential objectivity to the interviewing process, not to mention a writing and interview specialist + project manager that handles the entire process from start to finish.
How it works
- First, we'll schedule a brief background call to discuss your featured client.
- Then, I'll then conduct a professional interview with your featured client about the challenges you've helped them overcome and the results they achieved from your services.
- Once the interview is completed, I'll get to work writing a professional testimonial. It will showcase the successes your client experienced with your products and services and what they valued most about working with you.
Need help getting client buy-in to participate in a testimonial? No worries! All testimonials come with a pitch packet to get client buy-in (customizable email templates and release form).
Testimonials start at $675.
Every business is unique. If you need something different, tap me on the shoulder and we'll talk about a custom package that fits your needs. Get in touch with me here.
Are you ready to
- Gain a serious edge by showing the outcomes you've had for clients?
- Show prospective buyers how you helped a business (like theirs) achieve results?
- Land and close more deals by turning positive reviews into your powerful sales and marketing tool?
- Have content that can be used in dozens of ways to grow your business (and it never stops working)?
- Build real-world credibility with your audience?
- Differentiate yourself from your competitors?
- Educate customers and increase conversions?
Still have questions?
What happens after I pay?
Once you submit your payment, you'll receive a link to schedule an appointment on my calendar to book our 20-minute background call.
What are your payment terms?
In order to reserve space on my calendar for your project, payment is due 100% up front.
When can I book you?
My calendar tends to fill up in advance. Please know that I cannot guarantee a specific date for your project without upfront payment AND a completed agreement.
Do you offer bulk discounts?
If you're planning on publishing 10+testimonials in a year, I'm open to discussing a "loyalty" rate.
How many revisions are included?
Unlike most copywriters, I don't put a limit on how many revisions I'll make as I feel that this approach is not in your best interest. I want my clients to be completely satisfied. If I've done a good job understanding your needs, I usually come close on the first draft. Most clients only require minor revisions (2-4). That being said, revisions are different than rewrites which require a separate quote.
What if I want multiple interviews for one testimonial?
The first 20-minute interview with your client is included. Additional interviews are $150 each.
How do I know if I really need testimonials?
Testimonials are one of the most effective B2B marketing tools available (more than blogging, social media, testimonials, and in-person events). However, not everyone's a good candidate for testimonials. If you're a successful B2B company with a strong focus on sales and marketing, and have happy customers, then we are probably a good fit. We'll determine that in our first call.
What's the advantage of hiring a professional testimonial writer vs. doing this in-house?
Here are just a few reasons:
- You have other things on your plate—free up your time by taking writing off of your to-do list
- You're short of time and have looming deadlines
- Testimonials will be completed quickly and efficiently
- Having your testimonial written by pro that knows exactly what they're doing will ensure success.
- My interviewing skills and customized questions for your clients will yield the highest quality results.
My products/services are complex, technical, or specialized—how do I know you'll be able to grasp them quickly?
I've been a B2B marketer for 17+ years and have worked with a variety of companies, from start-ups to enterprise level. I know how to ask the right questions and can get up-to-speed quickly.
Are you an expert in "XYZ" industry?
One of the advantages of a professional testimonial writer is their journalistic ability to quickly research and understand your products and services, create top-notch interview questions and summarize their findings in a professional testimonial format. The result is a powerful story that moves prospective buyers through the sales process. I'm an expert at what I do, which is writing about what you do.
What if I'm nervous about sharing access to my clients?
Don't be. I keep all information you share with me in the strictest confidence. I've been consulting with companies for almost two decades. If I had loose lips, I'd have gone out of business years ago.
How much of my time does this require?
My job is to take work off of your plate, not add to it. When you work with me, I manage the entire project from start to finish—that means you don't have to spend your time conducting interviews, writing, editing, or managing revisions. Plus, as an objective third-party, there's no agendas or politics involved. Once we’re all set on strategy, all I need is an introduction to your client. It's super simple.
How do I know if my business is a good fit with The Case Study Copywriter?
In our first call together, I'll ask you a bunch of questions to find out if or how I can help you. If I feel like I can't help you, I'll let you know politely, and do my best to point you in the right direction. If I feel like I can help you, I'll let you know that, too... sound fair?
Why do you specialize in testimonials and case studies?
After helping hundreds of companies with their content marketing, I realized that they all face a similar problem—they aren’t taking advantage of their most powerful asset—their satisfied customers. I believe that deep specialization (vs. being a generalist) brings the most value to my clients. I have an innate ability to connect with people by asking questions and "finding the gold" to create the perfect testimonial.
Can you help with other types of writing projects?
Yes. If you'd like to schedule a time to talk about your project, contact me here.
Can you help me with the design?
As an experienced graphic designer, I can design a magazine quality testimonial that you can put into use immediately.
But don't take my word for it
Here’s what other folks have said:
CEO & Founder
The M. Ryan Group
Kate helped transform my copy from something that was flat into something that helped showcase my skills. From our first conversation, it was clear that Kate had a well-defined process (I’m a process guy) and her questions helped gain insight into what I wanted to create.
The process was SUPER easy, truly collaborative, and well worth the investment. Kate is my “go to” when it comes to copywriting and editing. I wholeheartedly endorse that Kate can create the desired outcome you’re looking for.
Kate is a consummate professional who listens and understands your business by asking the right questions. I appreciated her attentiveness to detail and follow through to ensure the product was of the right quality and on-time.
Kate has been a guiding light in my whirlwind of creative activity. She knows when to offer suggestions and when to listen. Kate has a unique ability to bring out the best in her clients and really capture their core values. It has been such a joy to work with her. You will not be disappointed.
Kate pays close attention to her clients' needs to deliver exactly what they want, on time and within their budget. Whether she's working with a giant company or a small startup, she listens carefully and makes sure the client gets the best customer service possible and the best service for their needs. She is friendly, approachable, and a great listener. Do not hesitate to use her.
I have thoroughly enjoyed my experience working with Kate! She is so very friendly and at the same time totally professional. Kate helped me through a process that had the potential of being complicated, and made it easier than I expected. I would definitely recommend her to work with.
The Spa on Green Street
It has been an absolute pleasure working with Kate. Her creativity and ability to catch the true essence of my business has given us the step up we needed to keep pace with the rapidly changing online environment. She has been instrumental in assisting us to reach our target market on a much broader basis. We are seeing wonderful results for our efforts .
Talent & Management Consulting
I thoroughly enjoyed working with Kate. She has a winning combination of professionalism, creative intuitiveness, quick and timely turnover.
Availability is Limited
I only work with a few clients at a time.
Testimonials start at $675.
On our initial call, we'll discuss your business and the outcomes you're looking for. Then, together, we'll decide what makes the most sense for you, your goals, and your budget.
Availability is “first come, first served” so the sooner you respond, the sooner you will have the tools you need to begin taking your sales and marketing to the next level.
Ready to Get Started?
Are you ready to take your sales conversations to the next level? I’d love to learn more about your business and how I can help you crush your sales goals. Request a complimentary call to learn more. You'll immediately receive next steps by email. We'll mutually determine if there's a good fit and if I can help you achieve your goals.
Still not sure?
Still have questions? Please shoot me an email—I'd love to hear from you: firstname.lastname@example.org.