What do typos and grammos say about your personality?

According to a study about the connection between personality and typos, "people who constantly get bothered by grammatical errors online have 'less agreeable' personalities than those who just let them slide." Regardless of your personality type, if your readers notice [...]

What do typos and grammos say about your personality?2019-07-29T11:34:03+00:00

The hero’s journey

Joseph Campbell was a noted author, scholar, and mythologist. He taught comparative mythology and religion at Sarah Lawrence College in NY. What made Joseph unique was his ability to identify patterns and connections. And unlike most mythologists, he was more [...]

The hero’s journey2019-07-29T11:34:41+00:00

What if your client says no to being featured in a case study?

Your relationship was solid, you delivered on all of your promises, they are thrilled with the work, and, they are experiencing results. You ask, thinking they will surely want to, but instead, they decline. What should you do? Politely dig [...]

What if your client says no to being featured in a case study?2019-07-16T01:55:07+00:00

Cater to your buyer’s reading style—skimmers, scanners, and in-depth

Case studies should cater to your buyer's reading preference. For example, here are 3 common reading styles: Skimmers read headings, sub-heads, bold text, side bar summaries, and first sentences to find what they need. Skimmers typically skip the details and [...]

Cater to your buyer’s reading style—skimmers, scanners, and in-depth2019-07-12T02:10:29+00:00

Who is your prospective buyer?

Case studies are not a one-size-fits-all solution. They are a tool designed to attract a specific prospective buyer. If you're aiming for a buyer that is vaguely defined, it's like target shooting underwater. You're never going to hit your mark. [...]

Who is your prospective buyer?2019-07-08T01:58:20+00:00

20 case study mistakes to avoid

Today's buyers are more wary than ever. Bombarded daily with marketing campaigns and sales pitches, it's challenging to separate the gold from the dross. That's why social proof is one of the most powerful methods of validating your products and [...]

20 case study mistakes to avoid2019-07-03T03:22:26+00:00

Two case study writers dropping some knowledge

What's better than one case study writer waxing great? That's right... ...Two case study writers teaming up to drop some knowledge. And that's just what we (that would be me and fellow case study writer Mike Russell) did on Liston [...]

Two case study writers dropping some knowledge2019-07-03T03:22:34+00:00