What’s better than one case study writer waxing great?
…Two case study writers teaming up to drop some knowledge.
And that’s just what we (that would be me and fellow case study writer Mike Russell) did on Liston Witherill’s Modern Sales Podcast.
Here are some of the topics we discussed:
- How to use case studies in your sales and marketing process
- How to repurpose your case studies and use at any stage of the buyer journey
- Why interviewing technique and framing is critical to the quality of your case studies
- Specific questions to ask your clients during the interview
- What to avoid when writing case studies so you don’t make the same mistakes we did
So head on over here to listen and learn –> How to Create & Use Convincing Case Studies