Here’s why you should have your own NDA

As a case study writer who serves B2B companies in industries such as data, tech, AI, and software, I'm often asked to sign an NDA. By signing an NDA, you agree that you won't take your client's ideas and use [...]

Here’s why you should have your own NDA2019-08-05T15:47:12+00:00

How to strengthen the bond with your top customers (through case studies)

Case studies can go far beyond sales and marketing. If used rightly, they can be an opportunity to strengthen 💪 bonds with your top customers. What can you do for your customers after a case study is produced (besides putting [...]

How to strengthen the bond with your top customers (through case studies)2019-07-21T01:47:03+00:00

A Meaningful Life or the Pursuit of Happiness?

“Everything can be taken from a man but one thing: the last of the human freedoms – to choose one’s attitude in any given set of circumstances”. — Victor Frankl The above quote was written by a prominent psychiatrist and [...]

A Meaningful Life or the Pursuit of Happiness?2019-07-11T03:05:09+00:00

The backbone of case studies are the stories they tell

A good story is visceral. It speaks to you, the reader, as if it intimately understands who you are and what you need most. It connects. There are many incredible stories, whether within your circle of friends and family, or [...]

The backbone of case studies are the stories they tell2019-07-11T03:07:39+00:00

I, I, I? Ay-ay-ay!

Take a close look at the last piece of content you wrote (or had written for you). How many "I's" does it contain? Go ahead, count them... I'll wait. No seriously, look at your LinkedIn profile, your website, or the [...]

I, I, I? Ay-ay-ay!2019-06-24T13:36:33+00:00

Truth Bomb: Third party praise is where it’s at

Truth bomb:💣 People want other people (not you) to tell them where they should spend their hard earned dolla bills. Sadly, it’s not enough to have the best product or service... buyers want to see how your solution worked for [...]

Truth Bomb: Third party praise is where it’s at2020-04-23T16:26:30+00:00

A few cool tools I started using this year…

Notion.so — One of the best typing experiences I've had. The interface is clean, minimal, and smooth. It offers structure and flexibility. Great for solo or team work (has documents, spreadsheets, databases, to-dos, Kanban, calendars, lists, and more). Grammarly— Checks [...]

A few cool tools I started using this year…2019-06-18T06:28:42+00:00

Trust is something that can be earned before or after the sale

It's definitely more difficult to earn trust BEFORE a sale. When someone doesn't know you, it can be challenging to convince them to give you a chance. That's where case studies come in. Case studies help build credibility, establish trust, [...]

Trust is something that can be earned before or after the sale2019-06-21T11:52:13+00:00

5 ways customers can benefit by being featured in your case study

Have you ever struggled to get success stories from your customers? Does asking for testimonials, references, or case studies feel like pulling teeth? There can be a variety of reasons for this, such as: It felt awkward—it can be difficult [...]

5 ways customers can benefit by being featured in your case study2019-06-16T04:41:36+00:00

What makes writing great?

It’s not WHAT you say, but HOW you say it. It’s all in the delivery. It’s how you sweet-talk your message onto the page. There are a multitude of ways to tell your story. Do you start at the beginning, [...]

What makes writing great?2019-07-03T03:25:17+00:00

Treat everyone like they’re your best customer

I’m sure everyone treats their paying customers and potential buyers with respect, but what about everyone else? I’m relatively new to engaging on LinkedIn and am in sponge mode: learning and observing. The posts I enjoy most are those where [...]

Treat everyone like they’re your best customer2019-06-13T12:42:48+00:00