Take a close look at the last piece of content you wrote (or had written for you).

How many “I’s” does it contain?

Go ahead, count them… I’ll wait.

No seriously, look at your LinkedIn profile, your website, or the last email you sent. It’ll just take a minute.

What’s your number? One, two, more?

If your content peppered with I’s, here’s the thing.

It’s all about you.

Think about your reader, and ask yourself,

What does this mean for them?
How does this help them?

If your content doesn’t answer these questions, it may not be hitting the mark.

Put your reader first.

If you’re not sure how, do this:

Talk to your readers, get their words, and use that in your content.