Truth bomb:💣 People want other people (not you) to tell them where they should spend their hard earned dolla bills.

Sadly, it’s not enough to have the best product or service…

buyers want to see how your solution worked for someone like them—from the same industry, with the same problem.

They want proven, real-world evidence of your success before they commit.

That’s why third-party praise is so effective.

Word of mouth 👄 is one of the most influential forms of marketing—and that’s why case studies are proven to work.

But, they’re not always easy to get right.

Watch sales coach Liston Witherill, fellow case study writer Mike Russell and yours truly break down how to write and use convincing case studies here.