Asking customers to be featured in a case study utilizes their valuable time and resources. But, it can also be a great win for them.

Here are five ways to get customers excited about participating:

  1. Offer increased access and deeper involvement with you and your team.
  2. Partner up and use the case study to create a win-win co-marketing strategy.
  3. There are two sides to every story—tell them both and don’t forget to make the customer your hero.
  4. Create ever-evolving customer relationships.
  5. Showcase your customers’ best practices.

For more ideas, visit my guest post here: