Writing Samples
As a professional copywriter, I help B2B companies profit from the one marketing tool that prospects believe most… case studies. Check out some of my latest work:
Case Studies (click image to view)
Industry: Medical Cannabis Producer
Solution: Cloud-Based EQMS, Salesforce
Industry: Insurance
Solution: Cloud Engineering, DevOps
Industry: E-Commerce, Online retailer
Solution: Cloud-Based EQMS, Salesforce
Industry: Enterprise Threat Detection
Solution: Cloud Engineering, DevOps
Industry: FinTech
Solution: Cloud Engineering, DevOps
Industry: Sales Readiness & Enablement
Solution: SaaS Marketing
Industry: Tech
Solution: Cloud Engineering, DevOps
Solution: Digital Products
Industry: Healthcare
Solution: Wirless Network Monitoring
Industry: Beverage Alcohol Distribution
Solution: Transportation | Drayage Trucking
Industry: Marketing
Solution: SaaS Marketing
Industry: Insurance
Solution: Event Sourcing Database
Industry: Medical Device Manufacturing
Solution: Cloud-Based EQMS, Salesforce
Industry: Manufacturing
Solution:Cloud-Based QHSE
Industry: Infrastructure Automation
Solution: Software Training
Industry: Social Media
Solution: App Development
Industry: Public Sector
Solution: Salesforce Service Cloud
Industry: Electronics Distribution
Solution: Cloud-Based EQMS, Salesforce
Industry: Retail Food
Solution: Vendor Collaboration Software
Industry: FinTech
Solution: Event Sourcing Database
Industry: SaaS
Solution: Error Tracking Software
Industry: Veterinary Medicine
Solution: Online Courses
Industry: SaaS/Medical Device Manufacturing
Solution:Cloud-Based QHSE
Industry: Ingredient Company
Solution:Cloud-Based QHSE
Industry: Government Contracting, DOD
Solution: SaaS QHSE
Industry: Hospitality
Solution: Cloud-based Call Center Technology
Industry: MedTech
Solution: Cloud-Based EQMS, Salesforce
Industry: Veterinary Medicine
Solution: Online Courses
Industry: FinTech
Solution: Event Sourcing Database
Industry: Global Food Packaging
Solution:Cloud-Based EQMS, Salesforce
Industry: Window & Door Manufacturer
Solution:Cloud-Based QHSE
Industry: Industrial Equipment Wholesale
Solution: QHSE
Testimonials and Snap Shot Case Studies
Industry: Alcoholic Beverage
Solution: A/B Testing Platform
Industry: Business Brokerage
Solution:B2B Lead Generation
Industry: Marketing
Solution: B2B Lead Generation
Industry: Social Media
Solution: Software Development
And here are examples of the different types of Case Studies I can write for you*:
- Traditional Format Sample—four distinct sections under four well-known headings: Customer, Challenge/Problem, Solution and Results.
- Feature Story Format—written like a feature story in a newspaper or magazine. Employs techniques journalists use to engage readers, like descriptive subheads and an engaging opening paragraph, or “lead”.
- Snapshot—Short documents that are a little longer than a testimonial and state the customer’s challenge, why they chose you to fix it, and how they’re doing now.
I’ve created success stories for clients that range from Startups to Fortune 100 companies. Here are just a few of the companies I’ve had the privilege to interview and write about…
Although I specialize in case studies, I have worked for clients in a broad range of industries. Below are select writing, and design projects to illustrate my experience.
Books & Guides
- The Marketing Manual for Naturopathic Doctors (objective: teach doctors fundamental marketing principles)
- The Definitive Guide to Hiring the Most Confident, Talented & Humble People (objective: share a proven hiring process to attract the best staff )
Product Sheets: Healthcare Technical Writing
Homeopathic Drugs (objective: create a wholesale practitioner version and retail consumer version)
Infographics (concept, design & content)
- The Human Microbiome and the Evolution of You (objective: simplify a complicated process of medical ecology and gut health by creating consumer-friendly content and infographic design.
Guest Blogging
Patient-Centered Marketing — It’s Not About You, It’s About Them (Published on the Naturopathic Doctor Development Center Blog)
5 Ways Customers Can Benefit by Being Featured in Your Case Study
Ad Copy
- We Haven’t Gone Green, We Started That Way (featured in the college textbook “Consumer Behavior–Human Pursuit of Happiness in the World of Goods” by Banwari Mittal for its biogenic and psychogenic approach to fulfilling the needs of ecologically-conscious consumers.)
Brochures and Sell Sheets
- Practitioner Brochure (award-winning Naturopathic Doctor)
- Non-Profit Community Theatre
- Spa Menu
- Third Party Inventory Sell Sheet
Questions? Reach out here.